The SGAL – Sociedade Gestora da Alta de Lisboa is launching an advertising campaign which aims to launch the new image of Alta de Lisboa. Ads in the press and on the radio, banners in specialised sites and two outdoors of 2000m2 and 1000m2 are the means chosen for this new campaign.
Present in the media next Monday until the end of July, the campaign makes known the new image of the “neighbourhood” and the new slogan “mora em nós” (“live among us”). Another objective of this is to disclose the main features of Alta de Lisboa: the extensive green zones, schools, day-care centres, playgrounds, pedestrian zones and the urban plan designed for the citizen, as well as all others.
The creativity of the campaign and the new image were developed by the agency, DNA, Y&R Brands, and the media planning lead by Global – the Creative Media. Alta de Lisboa is currently the only neighbourhood in Lisbon with its own logo and image, in an identity developed to reflect the current moment and the future of Alta de Lisboa. The renewal of the Alta de Lisboa image, where this campaign is included, and subsequent actions in the area represents an investment by SGAL of nearly 1.5 Million Euros.